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Manufacturer In 1932, Herman W. Lay began a potato chip business in Nashville, Tennessee. Not long after, he purchased the manufacturer and formed H. W. Lay & Company. In 1961, the company merged with the Frito Company, becoming Frito-Lay Inc. In 1965, Frito-Lay Inc. merged with Pepsi-Cola to form PepsiCo. Today, Frito-Lay North America (FLNA) makes some of the most popular and high-quality snacks in the United States and Canada, including Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos cheese-flavored snacks, Tostitos tortilla chips and branded dips, Santitas tortilla chips, Sun Chips multigrain chips, and Fritos corn chips. In addition, FLNA, through a joint venture with Strauss Group, makes, markets, distributes and sells Sabra refrigerated dips and spreads. Its emerging brands include Bare Snacks, Off The Eaten Path and Popcorners.